Presented by David Witt
As with almost everything, book marketing has evolved with the times. Fauzia Burke has been on the front lines of digital marketing for authors since 1995 and seen the evolution first hand. The advent of the web meant that authors and publishers had to change the way they marketed their books to readers. Although some of the older methods of marketing have become obsolete, much can be learned from them and even combined with newer methods to create campaigns that can reach the target audience.