2022 Marketing Workshop Agenda

JUNE 8^th

All times are in Pacific Time	Session
8:00 – 8:30am	Welcome to Cutting Through the Noise
8:30 – 9:20am	Keynote – What I Now Know to Be True About Book Publishing – Natalie Nixon
9:20-9:35am	BREAK
9:35 – 10:05am	Identifying Your Core Audiences and Honing Your Message – Bob Miglani
10:05 – 10:20am	BREAK: Small Group Interaction – Working on core audiences, niches, and message
10:20am – 10:30pm	Open Discussion and Sharing
10:30 – 11:15pm	What Does Success Look Like For Authors? – Author panel facilitated by Kristen Frantz, with panelists April Rinne, Mary-Francis Winters, and Marilyn Gist
11:15 – 11:30pm	Small Group Discussions
11:30 – 11:45pm	BREAK
11:45am – 12:30pm	Rebranding Your Author Platform – Heather R. Younger and Nikki Groom
12:30 – 12:45pm	Creative Break
12:45 – 1:45pm	Hot Topics in PR – Publicists panel facilitated by Katie Sheehan, with publicist panelists Fauzia Burke, Janet Shapiro, and Ann-Marie Nieves
1:45 – 2:00pm	Full Group Wrap-Up
2:10 – 3:00pm	Networking

All times are in Pacific Time	Session
8:00 – 8:25am	Welcome to Day Two – Reflection on Cutting Through Your Own Noise
8:25 – 9:15am	BREAKOUT 1: What Is The Most Important Part of Your Author Platform? – Kendra Wray
8:25 – 9:15am	BREAKOUT 2: What Is The Most Effective Way to Stay Connected to Your Community? – Becky Robinson
9:15 – 9:30am	BREAK
9:30 – 10:20am	BREAKOUT 1: Speak Like a Pro – Rob Jolles
9:30 – 10:20am	BREAKOUT 2: Selling Your Book with Podcasts, Both as a Guest and a Host – Cyrus Webb
10:20 – 10:35am	BREAK
10:35 – 11:25am	BREAKOUT 1: How to Be Seen as an Influencer: Social Media Marketing Tips – Stacey Hall
10:35 – 11:25am	BREAKOUT 2: TikTok and Authors: Is the Platform Right for You? – Christy Kirk and Eliza VanCort
11:25 – 11:45am	Small Group Interaction
11:45am – 12:00pm	BREAK
12:00 – 1:00pm	Creating Connection with Your Communities – Panel discussion facilitated by Becky Robinson, with panelists Shirley Davis, Arthur Woods, and Tamara Winfrey-Harris
1:00 – 1:15pm	Creative Break
1:15 – 2:00pm	Closing Keynote – Pam Slim
2:00 – 2:15pm	Full Group Wrap-Up
2:15 – 2:45pm	Networking

June 8-9, 2022