Presented by Peter Economy, James DaSilva, Ed Frauenheim – moderated by Susan Fowler
Writing for B2B and business publications is a potent book marketing strategy. But 95% of PR pitches end up in the publisher’s junk email box with maybe five percent sparking interest. Three experts reveal what they believe the magic 5% do differently:
James daSilva, editor of SmartBrief on Leadership, one of the most respected online newsletters reaching 265,000 email subscribers every weekday; Peter Economy, bestselling author with over 2 million books sold and writer of The Leadership Guy column on Inc.com; and Ed Frauenheim, former editor at Workforce magazine and current Senior Director of Content at Great Place to Work, the research and analytics firm that produces the gold-standard FORTUNE 100 Best Companies to Work For list. Susan Fowler moderates.