Named a Top 10 Marketing Book by Inc., this essential how-to guide shows how even non-creative types, can easily make a name for themselves. No degree in Latin or linguistics required!
Alexandra walks readers through a step-by-step process of creating memorable brand names using her proven methodology, Creative Brief, and trusted brainstorming techniques. She shares her secrets for nabbing available domain names, discusses the pros and cons of name changes, and gives examples of the good, the bad, and the so-bad-she-gave-them an award.
Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Since 2005, she and her firm have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, and Twitter.
Her own name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, and the Church of Cupcakes.
Alexandra is a popular speaker and has delighted audiences at conferences including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, UC Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, INSEAD, and other fine academic institutions. She resides in San Diego and works out of her pool house office.