Identifying Your Core Audiences and Honing Your Message
Everyone’s going to love your book, but who specifically will buy it? Who is that one person out of a hundred that you’ve written this book for? Bob will help you understand that you cannot cast a wide net if you want to become successful at marketing your books. Rather, you must identify a key niche to become successful because then you will not waste your time, money and resources trying to satisfy everyone and instead make an impact on the audience you do wish to attract. The smaller the niche—the more the chance of getting them to buy your book. In this session, Bob will ask you to go deep on better understanding your audience so that you have a higher chance of success.
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- Visualize your book’s buyer and reader
- Know what message will impact them
- Know where they ‘live’ online so you can market to them
Bob Miglani is the author of three books, including Treat Your Customers (Hachette), Embrace the Chaos (BK), and Make Your Own Luck (Fingerprint/Penguin). An ex-Pfizer of 23 years, Bob is an ex-motivational speaker and currently is the the founder and CEO of Hoot Health, Inc., a healthcare technology company. He lives with his wife and 3 kids in a small town in New Jersey.