Identifying Your Core Audiences and Honing Your Message

Everyone’s going to love your book, but who specifically will buy it? Who is that one person out of a hundred that you’ve written this book for? Bob will help you understand that you cannot cast a wide net if you want to become successful at marketing your books. Rather, you must identify a key niche to become successful because then you will not waste your time, money and resources trying to satisfy everyone and instead make an impact on the audience you do wish to attract. The smaller the niche—the more the chance of getting them to buy your book. In this session, Bob will ask you to go deep on better understanding your audience so that you have a higher chance of success.