Making your IP Work For You – Creating Revenue Generating Products
Description
Presenter Julie Winkle Giulioni
Facilitator
Julie Winkle Giulioni’s mission is to help create a world where everyone has the opportunity to learn, grow and develop their potential – so they can fully engage in work and life. She’s the co-author of the Amazon and Washington Post bestseller, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want. Julie been identified by Inc. Magazine as one of the Top 100 Leadership Speakers. She writes monthly columns for Training Industry Magazine and Saba’s Talent Space and regularly contributes her thought leadership to The Economist, SmartBrief, Saba’s TalentSpace, the Conference Board’s Human Capital Exchange and other publications. She also offers thoughts on leadership, career development and more via her weekly blog at http://www.juliewinklegiulioni.com/blog/.
Presenter Anna Leinberger
Anna Leinberger is an acquiring editor at Berrett-Koehler Publishers, whose acquisition niches include communication, intercultural consulting, female authors, and international current events. She studied Classics (not English Lit!) and worked internationally before returning to the states and pursuing a career in media and social justice. Outside of BK, she serves on the board of the Metta Center for Nonviolence in Petaluma, CA, hikes avidly, and sails in the bay.
Productizing Your IP – Extending Your Reach and Revenue
Anna Lienberger, Julie Winkle Giulioni and others discuss the changing publishing marketplace and the importance of auxiliary products to reinforce,