presented by Mark Levy
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Important Links from Chat
Mark Levy contact information:
Q&A from Chat
00:16:11 Jake Jacobs: Who’s the guy with the jacket on the slide
00:18:41 Kelly Paxton: Lost audio
00:18:42 Jann Freed: I can’t hear anything now
00:18:44 Kristen Frantz: I can’t hear
00:18:51 Mark Levy: Me neither.
00:18:52 Jann Freed: I lost the sound
00:18:52 Katie Sheehan: Can’t hear audio…I hear someone whispering
00:19:05 Kristen Frantz: yes
00:19:05 Jann Freed: yes
00:19:08 Katie Sheehan: yes
00:19:10 Jake Jacobs: yes
00:19:28 Pat McLagan: Yes. I will join in video after I finish eating lunch!!!
00:21:52 BJ Gallagher: Hi Katie! Nice to be here!
00:24:06 Minal Bopaiah: Hello! Can we all see the chat?
00:24:08 Jann Freed: mel
00:24:19 BJ Gallagher: Katie, it’s a quilt!
00:25:06 lisa: AS you enter into the chat, please write your comment to all panelists AND attendees
00:25:17 Mark Albion: It’s a Communication idea, in my opinion
00:26:33 BJ Gallagher: write a book!
00:30:34 Randall Englund: Crossing the Chasm – Geoffrey Moore
00:30:59 Mark Albion: The Heath Brothers strike, Mark!
00:31:23 Jann Freed: Brene Brown and vulnerability
00:32:04 Jann Freed: I think it is the best book by Heath bros. The others not so good.
00:34:01 Sharon Lovoy: networthing. I’ve talked about this since 1991 in national presentations. someone copyrighted it after 2000
00:35:15 Howard Prager: Funny sharon the book I saw was called Networlding and I always thought I should have written that!
00:39:20 BK Authors: Mark’s contact information: LevyInnovation.com
00:39:25 Kristen Frantz: HelpAReporterOut.com
00:40:34 Kanu Kogod: Mark- when is the right idea to share a big sexy idea that you don’t want others copy? When do you begin to talk about it even when its not fully flushed out?
00:40:57 Kristen Frantz: Sorry it’s: https://www.helpareporter.com/
00:45:06 Mark Albion: A friend’s example of being a ‘remembered’ business conversationalist: When Bernie Madoff was caught, it was a major topic of conversation at business functions. His question to the group, “What do you think Ruth (Bernie’s wife) knew/knows?” That question was THE question of the event.
00:47:39 Randall Englund: Jeffry Pinto mentioned a political plan for project politics but gave no template. So I created a Political Plan template and use it in my books and seminars.
00:49:06 Minal Bopaiah: Even Made to Stick was a riff on Malcolm Gladwell’s idea in The Tipping Point.
00:49:45 Mark Albion: Malcolm Gladwell’s Tipping Point was a ripoff of ‘neighborhood effects’ which was developed in Urban Economics in the 1920s
00:50:04 Howard Prager: Musicians say there are no original pieces – everything is a knockoff of someone else’s phrase or piece (many classical composers)
00:50:28 Mark Albion: You need to be Adam or Eve (and maybe only one of them) to be sure your idea was first expressed by you!
00:50:39 Dan Ahern: A branding idea: if you can’t claim a #1 position in a sector, name a new sector and claim a #1 position there.
00:51:11 stuart brody: i have one if thhrere
00:51:31 Jake Jacobs: Mark only has an argument for agnostics
00:52:00 Jake Jacobs: albion
00:52:43 Kristen Frantz: I find that there is a lot of overlap between the ideas in our book, but each other brings their own lens or perspective to how to apply the idea. Love this exercise Mark!
00:54:39 Randall Englund: Our B-K book on The Complete Project Manager taps 12 other domains to enhance people skills, such as sales, negotiating, and humor.
00:54:44 Lesley Iura: Well-said Kristen!
00:55:06 BK Authors: Please feel free to reach out to Mark at :
00:55:11 Kristen Frantz: Thanks @Lesley!
01:02:00 Jake Jacobs: fake tree!
01:05:28 Kristen Frantz: It gives you credibility to be an expert on this
01:05:33 Liz Guthridge: What if your back story comes from your high school years and you’re now a mature adult?
01:05:58 Jake Jacobs: If it’s true and powerful @Liz it’s great!
01:09:30 Dan Ahern: Late on Fridays are a great time to sell…and there are fewer competitors out there vying for the same time and attention from the prospect.
01:09:37 Roberto Vargas: I may need to leave shortly. THANKS! I have the seeds of my big sexy idea and my backstory! Blessings to you!
01:10:44 JannFreed: Can that document be sent to all of us?
01:10:44 BJ Gallagher: That would be great!
01:10:45 Kristen Frantz: I love Mark’s Berrett-Koehler book for helping come up with new ideas: Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
01:11:00 Dan Ahern: Yes for the 33 questions
01:11:01 stuart brody: I would like that email with the 33 questions
01:11:07 BJ Gallagher: me too
01:11:08 Lisa Fain: [email protected]
01:11:13 BK Authors: The recording and chat of this session will be available on our website tomorrow – https://www.bkauthors.org/author-hacks-webinar-series/
01:11:19 Amanda Setili: me too – 33 questions
01:12:43 Steven Gaffney: Mark, you are awesome!!!!
01:12:46 Jake Jacobs: Classic Levy-izing
01:12:57 Howard Prager: Fabulous Mark! You made my day!
01:12:57 Steven Gaffney: [email protected] send 33 questions please
01:13:04 Kelly Paxton: Thank you so much.
01:13:33 Kelle Olwyler: Thanks, Mark.
01:13:58 JannFreed: I need to find my “licorice lovers!”
01:14:29 Minal Bopaiah: Make your business fit your backstory
01:14:53 Roberto Vargas: I’m taking away seeds of my sexy idea and backstory! – roberto
01:14:53 Sharon Lovoy: thank you!!
01:14:57 Randall Englund: Use envy and find differentiator.
01:14:59 Liz Guthridge: Agree to make your business fit your backstory!
01:15:16 Howard Prager: Create your own niche
01:15:20 Katie Sheehan: Thank you!!
01:15:24 Jake Jacobs: Hire Mark!
01:15:25 stuart brody: backstory is an amazing insight. thank you.
01:15:57 Pat McLagan: Thank you, Mark. Bravo
01:16:02 stuart brody: As a firmer screenwriter I understand that without backstory you have nothing. So why shouldn’t it work here
01:16:19 Kanu Kogod: Take away- back story and differentiation
01:16:24 Randall Englund: And thank you, B-K for offering wonderful sessions like this for us authors!
01:17:16 Pat McLagan: YEs, thank you BK and authors~