Humanizing Your Marketing by Leading with Heart: How to Build Trust, Increase Engagement, and Connect to Convert Through Email Marketing
In marketing, people are not just numbers—but it can be easy to lose sight of that fact. Which is why the foundation of a successful marketing strategy is built by focusing on engaging the people already in your orbit. In this talk, you will learn how to employ listening strategies to unlock valuable information that will help guide your marketing efforts, lead in solidarity with the people you most want to serve so that subscribers, followers, and fans feel seen and heard and cared for, and use consistency to build credibility, reputation and trust.
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- How to shape your content strategy by listening to your audience
- How to use relationship building to bring your marketing to life
- How to be consistent when marketing your book (and why it’s good for business)
Nikki Groom helps emerging leaders, entrepreneurs, and industry experts at the forefront of change to build a powerful narrative around their body of work so they can have a positive impact on the world of tomorrow and create a lasting legacy. She is the author of the award-winning book, “A Power of Your Own: How to Ignite Your Potential, Uncover Your Purpose, and Blaze Your Own Trail in Life and Business”, hosts the Movement Makers podcast, is the Founder of The 100 Stories Worth Telling Project, and has been involved in dozens of projects and partnerships that focus on empowering women in business.
More information can be found at nikkigroom.com
Heather Younger is a best-selling author, international speaker, consultant, adjunct organizational leadership professor and facilitator who has earned her reputation as “The Employee Whisperer”. Her experiences as an entrepreneur, manager, attorney, writer, coach, listener, speaker, collaborator, and mother all lend themselves to a laser-focused clarity into what makes employees of organizations and companies – large and small – tick.
Heather discovered her passion for caring leadership early on. As the only child from an interracial and interfaith marriage, she was excluded by certain members of her family. While it left her with questions growing up, it also led her to develop resilience, self-love, and a deep desire to advocate for the voiceless and create opportunities for people worldwide to learn strategies to reframe their own adversities in order to lead more satisfying lives.
As a champion for positive change in workplaces, communities, and our world at large, Heather founded Employee Fanatix, a leading employee engagement, leadership development and diversity, equity and inclusion consulting and training firm, to inspire others by teaching the kind of caring leadership that drives real business results.
Heather hosts the weekly podcast, Leadership With Heart, which uncovers what drives leaders from all over the world and all walks of life to be more emotionally intelligent leaders. Her book, The 7 Intuitive Laws of Employee Loyalty, hit Forbes Must-Read list and is a go-to source for HR professionals and organizational leaders seeking insight into their organization’s’ dynamics. Her upcoming book, The Art of Caring Leadership, was picked up by Berrett Koehler Publishing and, it releases globally in April 2021.
Heather is certified in Emotional and Social Intelligence, is a DISC certified trainer and coach, and has a law degree from the University of Colorado at Boulder School of Law. She is also a Certified Diversity Professional.
Heather lives in Aurora, Colorado with her husband and four children. She enjoys hanging around with her crew. You may also find her trying to sneak in a movie all by herself for some peace and quiet.
More information about Heather can be found at heatheryounger.com