BK Authors

A community connecting people and ideas to create a world that works for all

Home » Events » BK Nonfiction Book Marketing Workshop 2022 — Cutting Through the Noise » 2022 Nonfiction Book Marketing Workshop

by

2022 Nonfiction Book Marketing Workshop: Cutting Through the Noise to Sell More Books
June 8–9, 2022

What is the BK Nonfiction Book Marketing Workshop? Bob Miglani, author and speaker, explains:

Are you an aspiring or published author?

If so, you likely have experienced the challenge of how to reach more people with your work. Online spaces are noisy. With so many options for investing your time and money to market your book, you may be wondering what the most effective approaches are. You want to know how to reach your desired audiences. You want to cut through the noise to get more results. 

This workshop is ideal if you are:

  • A new author, preparing to launch your first book, or
  • A seasoned author, interested in learning state-of-the-art practices for drawing more attention—and readers—to your books.

This 2-day virtual event offers in-the-trenches strategies and approaches to help you reach your goals. Learn how to:

  • Identify your target audience and hone your message
  • Use TikTok effectively and evaluate if it’s the right platform for you
  • Connect with your community in meaningful ways
  • Establish yourself as a brand worth recognizing
  • Sell more books through podcasting and public speaking

What you get with registration:

Why our workshop is different than others out there:

  • We focus exclusively on nonfiction. Most writing and book marketing workshops tailor to both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.
  • We focus on published or signed authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you’re published to sell more books, grow awareness, and make the lasting impact you want your message to make.
  • We’re online but still interactive. Forget the hassle of travel, hotel lodging, parking, and meals. But also forget staring at a pre-recorded video series. Our workshop is packed with time to discuss ideas in small groups, brainstorm, and receive feedback, so that by the time the workshop is over, you have an actionable plan for how to cut through the noise to sell your book, to your target audience, in your way.
  • We offer a network of support. BK Authors is a close-knit group with activities year-round. At our workshop, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts.

Ready to get started? Register now!

Registration TypePrice
Berrett-Koehler authors $249
General public$299

Coming as a group? We offer bulk registration discounts of 10% off for groups of 5–9 and 15% off for groups of 10 or more. Contact us at [email protected] to arrange a group purchase.

BK Nonfiction Book Marketing Workshop

June 8-9, 2022, 8:00am–3:00pm PT (11:00am–6:00pm ET)

Register

AGENDA

JUNE 8th

All times are in Pacific TimeSession (Click on each session for details and speaker bios)
8:00 – 8:30amWelcome to Cutting Through the Noise
8:30 – 9:20amKeynote – What I Now Know to Be True About Book Publishing – Natalie Nixon
9:20-9:35amBREAK
9:35 – 10:05amIdentifying Your Core Audiences and Honing Your Message – Bob Miglani
10:05 – 10:20amBREAK: Small Group Interaction – Working on core audiences, niches, and message
10:20 – 10:30amOpen Discussion and Sharing
10:30 – 11:15amWhat Does Success Look Like For Authors? – Author panel facilitated by Kristen Frantz, with panelists April Rinne, Mary-Francis Winters, and Marilyn Gist
11:15 – 11:30amSmall Group Discussions
11:30 – 11:45amBREAK
11:45am – 12:30pmRebranding Your Author Platform – Heather R. Younger and Nikki Groom
12:30 – 12:45pmCreative Break
12:45 – 1:45pmHot Topics in PR – Publicists panel facilitated by Katie Sheehan, with publicist panelists Fauzia Burke, Janet Shapiro, and Ann-Marie Nieves
1:45 – 2:00pmFull Group Wrap-Up
2:05 – 3:00pmNetworking

JUNE 9th

All times are in Pacific TimeSession (Click on each session for details and speaker bios)
8:00 – 8:25amWelcome to Day Two – Reflection on Cutting Through Your Own Noise
8:25 – 9:15amBREAKOUT 1: What Is The Most Important Part of Your Author Platform? – Kendra Wray
8:25 – 9:15amBREAKOUT 2: What Is The Most Effective Way to Stay Connected to Your Community? – Becky Robinson
9:15 – 9:30amBREAK
9:30 – 10:20amBREAKOUT 1: Speak Like a Pro – Rob Jolles
9:30 – 10:20amBREAKOUT 2: Selling Your Book with Podcasts, Both as a Guest and a Host – Cyrus Webb
10:20 – 10:35amBREAK
10:35 – 11:25amBREAKOUT 1: How to Be Seen as an Influencer: Social Media Marketing Tips – Stacey Hall
10:35 – 11:25amBREAKOUT 2: TikTok and Authors: Is the Platform Right for You? – Christy Kirk and Eliza VanCort
11:25 – 11:45amSmall Group Interaction
11:45am – 12:00pmBREAK
12:00 – 1:00pmCreating Connection with Your Communities – Panel discussion facilitated by Becky Robinson, with panelists Shirley Davis, Arthur Woods, and Tamara Winfrey-Harris
1:00 – 1:15pmCreative Break
1:15 – 2:00pmClosing Keynote – Pam Slim
2:00  – 2:15pmFull Group Wrap-Up
2:15 – 2:45pmNetworking

BK Nonfiction Book Marketing Workshop

June 8-9, 2022, 8:00am–3:00pm PT (11:00am–6:00pm ET)

Register

Thank you to our sponsors:

Berrett-Koehler Publishers
Weaving Influence
BK Authors: A community connecting people and ideas to create a world that works for all.

FSB Associates
KN Literary Arts: Write a book. Change the world.
Brenda Yoho: Be the solution daily

Interested in your company sponsoring our event? See information on sponsorship opportunities.