Rebranding Your Author Platform
Your author branding is as equally important as your manuscript. Thinking of rebranding? This workshop will help you discern what to keep in mind.
Key Objectives
- How to define your unique marketing distinction
- How to discern when to rebrand versus when to simply refresh your website
- How to use a rebrand as momentum for your next book
Session Duration: 45mins
Event Type: workshop
Description
Your author branding is as equally important as your manuscript. Thinking of rebranding? This workshop will help you discern what to keep in mind. Heather R. Younger, a 2x Berrett-Koehler author, employee engagement consultant, and highly sought-after keynote speaker, will talk you through the step-by-step process of how she recently strategically rebranded herself, and share tips for how you can strengthen your own online presence, secure more speaking opportunities or consulting clients, and—most importantly—sell more books.
Presenter Heather R. Younger
Heather R Younger, J.D. is a trusted contributor to leading news outlets—including Forbes, Fast Company, Bloomberg, NBC, and ABC—and one of the world’s leading experts on Caring Leadership® and active listening at work. She is the founder and CEO of Employee Fanatix, an employee engagement and workplace culture consulting firm to Fortune 100 companies.
Heather is the bestselling author of three books: The 7 Intuitive Laws of Employee Loyalty, a Forbes Must-Read List topper for HR professionals, The Art of Caring Leadership, wherein she shines a spotlight on the radical potential of compassionate leadership, and her latest bestselling book, The Art of Active Listening, through which she equips individuals with the interpersonal skills required to make others feel seen, heard, and valued.
Presenter Nikki Groom
Since 2012, Nikki Groom has helped hundreds of leaders, executives, and entrepreneurs to grow their brands and platforms, so they can drive meaningful change. Nikki’s specialty is positioning them to drive action on the issues closest to their hearts by strengthening their leadership identities. She is the author of A Power of Your Own, a business, brand, and marketing strategist, and the creator of the Movement Makers Leadership Academy, an impact accelerator. Nikki hosts the Movement Makers podcast and acts as an adviser for social entrepreneurs and enterprises. She has been involved in dozens of projects and partnerships that focus on empowering women in business. Learn more at nikkigroom.com or connect @nikkigroom.