Learn more about our speakers and the sessions that they will be leading.
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FACILITATORS
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Julie Winkle Giulioni’s mission is to help create a world where everyone has the opportunity to learn, grow and develop their potential – so they can fully engage in work and life. She’s the co-author of the Amazon and Washington Post bestseller, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want. Julie been identified by Inc. Magazine as one of the Top 100 Leadership Speakers. She writes monthly columns for Training Industry Magazine and Saba’s Talent Space
SPEAKERS
General Sessions
Jennifer Brown is an award-winning entrepreneur, speaker, and author. Her most recent book, How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive, was published by Berrett-Koehler and has sold thousands of copies. As the founder and CEO of Jennifer Brown Consulting, Jennifer has harnessed more than 14 years of experience as a world-renowned diversity and
Influencer Marketing: The Strategic Generosity Approach & How It Drives Book Sales
Marketing often feels like manipulating people as a means to an end. A better strategy is to lead with giving rather than taking, and leveraging a genuine desire to help other people succeed. The result? A strong network of connections, followers, and
Nikki Groom helps mission-driven companies and entrepreneurs position their businesses for success by building their brands from the inside out and transforming their vision for change into reality through the power of authentic marketing. Nikki is passionate about helping rising leaders to harness the power of business to create social impact by helping them to humanize what they do and inspire people into action. Nikki has managed
Influencer Marketing: The Strategic Generosity Approach & How It Drives Book Sales
Marketing often feels like manipulating people as a means to an end. A better strategy is to lead with giving rather than taking, and leveraging a genuine desire to help other people succeed. The result? A strong network of connections, followers, and subscribers who trust you and
Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates, an online book publicity firm, co-founder of Pub Site, a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked at Henry Holt and John Wiley.
New Digital Tools: Make Your Marketing Easier and More Effective
Digital marketing allows us to find influencers and create communities. However, as we all know it is time consuming and a labor-intensive activity. This session will present new and established digital tools that can help make the process of managing online marketing
David Newman, CSP is a nationally acclaimed marketing expert who works with C-suite leaders, executives, and entrepreneurs who want to speak more profitably and unleash the power of speaking as the ultimate marketing strategy, personal brand builder, and 1-to-many sales platform. form. David is the author of the #1
Do It! Speaking: How to Sell More Books and Grow Your Business with the Power of Speaking
Most authors want to master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. But how do you start building a speaking strategy that produces results?
Bob Miglani is a Keynote Speaker, Bestselling Author, Leadership Coach and Founder of Embrace the Chaos, an Experiential Change Company. He helps people and organizations change, transform and grow. Bob was born in poverty in India and grew up in the U.S. helping his family run their successful Dairy Queen franchise for 25 years. Bob had a successful 23 year career at Pfizer Inc. in New York
How to Make Amazing Videos to Sell Books, Speak More and Become an Influencer.
Videos are a powerful way to market books and your personal brand to professionals. In this session, Bob will show us how to how to make videos that generate impact with your audience. Specifically: 1) The mechanics of shooting a video clip 2) The content – how to
Sree Sreenivasan is the Marshall Loeb Visiting Professor of Digital Innovation at Stony Brook University. Ex-Chief Digital Officer of NYC, Met Museum, Columbia, Sree is a social media expert who has been sharing his social media expertise during his famous #SreeSocialMediaWeekend. This event went all virtual for
Cultivating Community to Change the World (and Sell Some Books)
Sree Sreenivasan will describe how he has built a community and how, given the current circumstances, he has moved everything online. He will describe the importance of developing more than a following – but a community of
Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite
Radio. He is a global business celebrity, speaker, best-selling author,
Maximizing the Power of You as a Business
Are You Ready? The Speaking Business Is Changing. These days, it’s about more than just speaking. You need to leverage every aspect of your brand and your platform to be successful.
Nick Giulioni is an e-commerce sales and channel management expert with a unique perspective on developing online brands. In his current role at Facebook, he runs direct to consumer sales for Oculus.com and Portal.Facebook.com by coordinating promotions and performance marketing efforts. Previously, in roles at globally recognized gaming brands Corsair and Razer, Nick led teams responsible for online
The AD-vantage –Make the Most of Your Amazon, Facebook and Google Ads
Bob Miglani, Christy Kirk and Nick Giulioni (virtually) pull the curtain back on the mysteries associated with online advertising. They’ll illuminate how Amazon, Facebook, and Google ads actually operate, how they’re changing, and how to determine which might be best for you. Using a real-life author example from the audience,
New Author Sessions
Kristen Frantz is the Vice President of Sales and Marketing for Berrett-Koehler Publishers. She has worked at Berrett-Koehler since 1992 in various roles in sales and marketing and currently oversees the areas of print book sales to US trade bookstores and online retailers, corporations, associations, and authors, plus promotion through publicity, direct marketing, promotional materials, and events. Kristen has worked in nonfiction publishing since 1989, previously working for McGraw
Kristen Frantz and Katie Sheehan will outline the fundamentals of book marketing that new or aspiring authors need to think about to be a successful author. They will also offer a template/marketing plan with key steps along the way and discuss the critical steps required for a successful launch. This session will include defining your brand, clarifying your audience and goals, creating your online presence, creating content, and mobilizing your networks.
Katie Sheehan is a 12-year veteran of Berrett-Koehler Publishers and is the Sr. Communications Manager. She oversees author training, public relations and book events. Before working at Berrett-Koehler she worked in public relations and marketing in radio and television, high-tech, and the non-profit world. She grew up mostly in Toronto, Canada.
Kristen Frantz and Katie Sheehan will outline the fundamentals of book marketing that new or aspiring authors need to think about to be a successful author. They will also offer a template/marketing plan with key steps along the way and discuss the critical steps required for a successful
Christy Kirk Social media isn’t a mystery to me, instead, it’s a space for virtually limitless innovation and creativity. As fast with an idea as I am a tweet, I create inventive social content and strategic campaigns that set the standard for book launch and social media marketing. My current role at Weaving Influence allows me to be endlessly creative— developing fresh approaches to book launch marketing for our roster of business executives, thought
How to Launch a Successful Author Platform
Writing a book is only the beginning. Successful books are built on strong author platforms. In this 60-minute session, we’ll discuss the three pillars of a successful platform: email, social media, and your web home. We’ll explore strategies and tactics to start building your platform today whether you’re an experienced self-marketer or new to the concept.
Experienced Author Sessions
Becky Robinson is the founder and CEO of Weaving Influence and the founder of Hometown Reads. Weaving Influence is a full service digital marketing/publicity agency with a specialty in working with business consultants, speakers, and authors to market their services and books. Since launching eight years ago, Weaving Influence has helped clients launch more than 130 books.
Writing a book is only the beginning. Successful books are built on strong author platforms. In this 60-minute session, we’ll discuss the three pillars of a successful platform: email, social media, and your web home. We’ll explore
Author Panel
Jesse Lyn Stoner, founder of Seapoint Center for Collaborative Leadership, is consultant, speaker and author of several books, including the international bestseller Full Steam Ahead! Unleash the Power of Vision, translated in 22 languages. Over the past 25 years Jesse has worked with hundreds of leaders using collaborative processes to engage the entire workforce in
Tips from the Trenches: Author Panel
Karen Phelan and Julie Winkle Guilioni facilitate a high-energy discussion of bestselling authors (Marilee Adams, Jennifer Kahnweiler, Beverly Kaye, Stewart Levine, and Jesse Lyn Stoner) who share their experiences, experiments, failures, successes, and best practices.
Dr. Beverly Kaye is recognized internationally as one of the most knowledgeable and practical professionals in the areas of career development, employee engagement and retention.Her contribution to the field of engagement and retention include the Wall Street Journal bestseller, Love ‘Em or Lose ‘Em: Getting Good People to Stay. Her recent books in the career
Tips from the Trenches: Author Panel
Karen Phelan and Julie Winkle Guilioni facilitate a high-energy discussion of bestselling authors (Marilee Adams, Jennifer Kahnweiler, Beverly Kaye, Stewart Levine, and Jesse Lyn Stoner) who share their experiences, experiments, failures, successes, and best practices.
Jennifer B. Kahnweiler, Ph.D, Certified Speaking Professional is an author and one of the top global leadership speakers and consultants on introverts. She has partnered with BK since 2009 and is the author of The Introverted Leader, Quiet Influence, and The Genius of Opposites which have been translated into 17 languages.
Tips from the Trenches: Author Panel
Karen Phelan and Julie Winkle Guilioni facilitate a high-energy discussion of bestselling authors (Marilee Adams, Jennifer Kahnweiler, Beverly Kaye, Stewart Levine, and Jesse Lyn Stoner) who share their experiences, experiments,
Marilee Adams, Ph.D. is an author, organizational consultant and facilitator, executive coach, and professional speaker. She is CEO/President of the Inquiry Institute, an Adjunct Professor in the School of Public Affairs at American University in the Key Executive Leadership Program, and an affiliate instructor for
Tips from the Trenches: Author Panel
Karen Phelan and Julie Winkle Guilioni facilitate a high-energy discussion of bestselling authors (Marilee Adams, Jennifer Kahnweiler, Beverly Kaye, Stewart Levine, and Jesse Lyn Stoner) who share their experiences, experiments,
Stewart Levine creates powerful partnerships. As a lawyer he realized fighting is ineffective in resolving problems. At AT&T he realized collaborations fail because people do not create shared vision and a road map to results. His bestselling book Getting to Resolution: Turning Conflict into Collaboration
Tips from the Trenches: Author Panel
Karen Phelan and Julie Winkle Guilioni facilitate a high-energy discussion of bestselling authors (Marilee Adams, Jennifer Kahnweiler, Beverly Kaye, Stewart Levine, and Jesse Lyn Stoner) who share their experiences, experiments,