
In her bestseller, Why Motivating People Doesn’t Work . . . and What Does, Susan Fowler implored leaders to stop trying to motivate people because it just doesn’t work and aggravates everyone involved. Translated in over a dozen foreign languages, thousands of managers worldwide have learned how to activate their staff members’ optimal motivation. Now, with her latest book, Master Your Motivation: Three Scientific Truths for Achieving Your Goals, Susan is on a mission to help individuals master their own motivation, achieve their goals, and flourish as they succeed. Susan has shared her message on optimal motivation, self leadership, and thriving together in all 50 states and over 40 countries. She teaches at the University of San Diego’s Masters of Science in Executive Leadership and is also coauthor of the bestselling Self Leadership and The One Minute Manager with Ken Blanchard.